Filming eats the whole day
Lighting, retakes, mood, a clean shirt. A whole day for the camera, and the videos run out by Wednesday.
Content factory with an AI avatar
Content factory: Reels with your face, and no filming needed
Record one 3–5 minute video. Craft trains an avatar with your face and voice, then makes videos from your text or from someone else’s viral Reels: script, voiceover, editing, publishing.
A 40-second video ≈ $3.70, down to ≈ $1.40 with a big pack. Avatar training ≈ $12, once.
Right now, videos come out best in Russian. Videos in English, Chinese and Hindi have already been made, but you can hear an accent in the voice; we’re still testing the other languages.
What gets in the way
You need Reels every day. Nobody has time to film them
One video solves nothing: to get into recommendations you need dozens of attempts. Only a few people keep that up by hand.
Editing is another queue
An editor, revisions, waiting. A video about what matters today goes out a week later.
Creators are expensive
$60 per video from a creator, and nobody promises this one will take off. You can’t buy many attempts that way.
Ideas run out
What do you film tomorrow? Your niche already has videos that took off. All that’s left is to say the same thing in your own words, about your own product.
You film once
How to create an AI avatar and launch a content factory
01
Record a video
3–5 minutes of talking to the camera, like a regular Reels. Camera on a stand, face in close-up, quiet around you. Craft tells you right away if something is off.
02
Craft trains the avatar
2.5–3.5 hours, once. If it fails, your credits come back automatically. At the end you get a preview: your voice on your face.
03
Give a topic
A link to someone else’s Reels, your own text or just a topic. Craft writes a script in your brand’s voice. You edit and approve: nothing is charged before that.
04
Get your video
5–10 minutes, up to 20 for the first one after a break. Subtitles, motion design, your call to action at the end. Publish with a button or set up auto-posting.
Examples
The real Umar and his avatar. Spot the difference
Umar is a Craft ambassador. His avatar was trained on a single video of him, 3 minutes 19 seconds long. Turn the sound on: the voice is his too.
What you can do
Six ways to get a video
01
Viral Reels → avatar
Paste a link to someone else’s viral video. Its footage plays on top, and below you say the same thing, but about your business.
02
Your file → avatar
The same thing, except you upload the original as a file in case the link won’t download.
03
Your text → avatar
The avatar speaks your script full screen. No text? Write a topic and Craft writes it for you.
04
Voiceover only
The video stays original, with your voice and new text on top. Faster and cheaper, no training needed.
05
Editing only
You already have a video of yourself talking. Craft transcribes the speech, adds subtitles and motion design. No training needed.
06
Offer at the end
Upload short clips with a call to action. A random one, or the one you pick, gets attached to each video. That way you see which works better.
Editing
16 motion design styles
Craft reads the video’s text and decides on its own where to show a big idea, a number, a list or a before and after. You only pick the style.
Auto-posting
The factory keeps running even when you’re not on the site
Craft finds topics, writes the script in your brand’s voice, makes the video and posts it on schedule. You decide what to approve.
Topics on their own
Your queue, the idea bank, videos that took off in your niche.
Up to 10 videos a day
Each brand gets its own schedule and its own daily credit limit.
Approval in Telegram
The text and the finished video arrive in the bot. Want a change? Reply with a voice message: “shorter, no question at the start”.
Instagram, TikTok, YouTube and more
Posting to the brand’s social accounts, plus Threads, Pinterest and a Telegram channel.
From Claude, ChatGPT and Codex
You can ask for all of this in plain words through the MCP connector. The AI spends money only after your “yes”.
Who it’s for
A content factory for businesses, marketplace sellers and creators
Experts and creators
Your face already works for you, but you have no time for the camera. The factory keeps videos coming every day while you’re busy with clients.
Sellers and businesses
You need lots of videos about a product and several accounts. The price drops with volume, and there’s nothing to connect.
Agencies and SMM
Each client gets their own folder: brand, avatar, offers and social accounts. The client approves videos in Telegram without a Craft account.
You can upload only your own face, or the face of a person who has agreed in writing to an AI avatar.
Comparison
What one video costs
Russian market prices for October 2026, converted to dollars. Quality and views differ for everyone, so compare on your own video.
How it’s madePer video
Craft, 40-second video≈ $1.40–3.70
Avatar video from a freelancer$25–100
UGC creator≈ $60
SMM agency, $550–1,900 a month for 10–20 posts$28–190
UGC creator: median according to Habr data. The SMM price is calculated from the monthly bill.
Pricing
How much a content factory costs
You pay for video length: the more videos, the cheaper each one. No connection fee and no monthly minimum. Credits are charged once you’ve approved the text. Dollar amounts are approximate, at ≈ $0.023 per credit.
40-second videoCreditsApprox.
Your very first video174≈ $4.05
From the second video on, for good160≈ $3.73
From 20 minutes a month, ≈ 30 videos150≈ $3.50
From 60 minutes, ≈ 90 videos134≈ $3.12
From 200 minutes, ≈ 300 videos114≈ $2.66
From 400 minutes, ≈ 600 videos94≈ $2.19
From 700 minutes, ≈ 1,000 videos80≈ $1.86
“High” face quality costs one and a half times as much, “Maximum” twice as much. Voiceover and editing without a face are much cheaper.
Where to start
1,500 credits — $35
Enough for avatar training (500 credits) and about 6 videos of 40 seconds. Purchased credits never expire.
Get startedCreditsPriceVideo
12 000$225≈ $2.51
34 000$630≈ $2.11
56 000$1 000≈ $1.68
85 000$1 500≈ $1.41
193 000$3 350≈ $1.39
Big packs give a low price right away. Ten packs in all, every one on the Pricing page. Credits also work for photos, video, the AI agent and chat.
Posting to social media goes by your Craft plan
The price of a video doesn’t depend on your plan. The plan sets how many accounts you can connect. On any plan you can download the finished video and post it yourself.
Free$0 · 1 account, 3 posts a month
Solo$24 a month · 2 accounts
Pro$39 a month · 5 accounts
Premium$249 a month · no limit
On Solo and Pro, each additional account is +$12 a month.
Calculator
What a content factory can do for you
Work out the cost, savings and earnings with your own numbers.
10
3
Views per video
Network of new avatar accounts: the average for such a video
Your product
How you sell
$
%
How many viewers write the code word
%
The code word is the way into the funnel. Across 11 Craft client accounts over 60 days: usually 0.02–0.12%, 0.06% on average, 0.45% for the best account
How many funnel leads buy
%
On average 1–3% without working your list. Follow-ups and broadcasts to your list add sales on top of that
How many viewers go to the product
%
Assumption: we haven’t measured this yet. It depends on the niche and account, and people may ask for the product code themselves. Enter your own number
How many of them order
%
Assumption. Your marketplace dashboard shows the order conversion, enter yours
Craft cost per month
Savings compared with UGC creators, per month
How it’s madePer month
Craft
Avatar video from a freelancer
UGC creator
SMM agency
Videos a month
Views a month
Funnel leads
Sales
Your earnings
Enter your average order value and your earnings will appear here
Revenue from sales
Your profit from sales
Craft
Left for you per month
What it takes for the factory to pay off
Example calculation, not a promise of income: views and conversions differ for every account. Prices from 90 videos apply when you buy a big pack.
High volume
More than 1,000 videos a month? Send us a message
We’ll discuss a personal price, the launch and the load. You pay as a company: we’ll send an invoice and documents.
Questions
Frequently asked questions
Can’t find an answer? Message us on Telegram. Detailed instructions are in the documentation.
It’s when videos come out in a steady flow instead of one at a time, whenever you find the time to film. In Craft the factory runs on your AI avatar: you record a video once, and after that the script, voiceover, face, editing and publishing happen on their own. You only approve the text.
You’ll judge for yourself before the first video. After training, a preview appears on the card: your phrase in your voice on your face. The avatar is trained at three depths, each with its own preview, and for your videos you pick the one where the lips move most naturally. What affects the result most is the source video: lighting, a close-up face, silence.
Signing up is free, and so are uploading and checking the video. Avatar training costs 500 credits, about $12, once. If it fails, the credits come back automatically. Without training, “Voiceover only” and “Editing only” are available, and they’re much cheaper.
3–5 minutes of talking to the camera, 15 seconds at the very least. The camera stays still, you sit, your face is in close-up and well lit, and your mouth isn’t covered by a hand or a microphone. Keep it quiet around you, because other voices and music end up in the voice clone. After you upload it, Craft checks the video and tells you what’s wrong.
Avatar training takes 2.5–3.5 hours, once. A video takes 5–10 minutes, up to 20 for the first one after a break. Voiceover and editing without a face take 1–3 minutes. You can close the page: when the video is ready, you’ll get a notification in the bell and in Telegram.
The credits come back automatically, and the video shows the reason. The same goes for avatar training. Before you approve the text, no credits are charged at all.
Purchased credits don’t expire. Plan credits renew every month. Purchased credits can’t be refunded as money, so start with a small pack.
The factory works best in Russian. We’re still testing other languages: videos in English, Chinese and Hindi have already come out, but you can hear an accent in the voice, and lip sync in other languages hasn’t been checked yet. Right-to-left scripts such as Arabic aren’t supported yet.
Only if they have agreed to an AI avatar in writing. You can’t upload someone else’s face without their consent.
No. The factory makes videos and posts them, but what takes off is up to the platform and your topic. We give you the chance to try many times for a small price.
The factory has only just launched, and the first customers are making their first videos. We’ll show numbers once they’re real. For now, look at the videos above and start with a small pack.
Yes. Connect Craft to Claude, ChatGPT or Codex through the MCP connector and ask in plain words: “make a Reels with my avatar from this link”. The AI will name the price and start only after your “yes”. How to connect.
Record a video. The factory does the rest
Signing up is free. You pay when you decide to train the avatar.