Documentation

Step-by-step guides for Craft. We only write down what we tested on live funnels — pitfalls included, so you don't hit them.

Funnels and payments

An AI sales manager for Instagram and Telegram: case study and setup

How an air purification equipment manufacturer replaced first-line sales with the Craft AI agent — the agent consults customers and hands ready buyers to a human manager. Step-by-step setup.

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Conversations: all subscriber chats in one place

How to read and reply to subscribers of your Telegram bots, VK communities and Instagram Direct right in Craft, pause the bot, get messages in a Telegram group and reply from there.

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AI agent in Instagram Direct: how it works and what it costs

The agent replies in Direct to people no funnel caught, following your rules and knowledge base. Every reply uses credits; the price depends on the model and the size of the knowledge base.

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Follow up in Direct after the AI agent replies

How to message someone after an hour of silence following the AI agent's reply, and again closer to the next day — only while Instagram allows it, and cancelled if the person replies.

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Funnels in your personal Telegram: Telegram Business

How to make your bot's funnels work in your regular Telegram account, where clients write to your phone number, and reply on your behalf.

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Instagram: \"No publishing\" and \"No automations\" — how to fix

What these labels on the accounts page mean and why you need to reconnect Instagram with all permissions on.

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Building a funnel — templates, the question wizard, and the arrows between blocks

How to start a new funnel, what the two outputs of a block with buttons actually do, how to split a funnel into stages with colored areas, and how to select several blocks at once.

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Taking payments in a funnel with Lava

Sell right inside the chat — the buyer taps a button, pays, and the bot delivers access on its own. Step by step, including the pitfalls we've already run into.

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What starts a funnel (and why a random message doesn't)

A funnel is started only by /start, the bot link and a keyword. Any other message from a subscriber — even a reply to a broadcast — leaves it alone.

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One funnel in Instagram and Telegram at once

Connect a second channel to a funnel — steps, texts and videos become shared, and one edit goes to both your Instagram DMs and your Telegram bot.

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MCP connector — connect Claude, ChatGPT or another AI

How to connect Craft to your own AI so you can build funnels, carousels, images, posts and broadcasts right in your account just by asking.

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Checking a Telegram channel subscription in a funnel

How to set up the "Channel subscription" condition, why the bot must be a channel admin, and what happens if it isn't.

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Attachments in funnel messages — photos, video, files, voice and round videos

What you can attach to a Telegram funnel message, how to send a voice note, a round video or one article-style message with headings, photos, GIFs, videos, lists, tables and buttons, and which Telegram limits apply.

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Join requests — the bot admits paying members for you

How to give access to a private chat through join requests, so Craft lets in people who paid and keeps everyone else waiting.

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Link buttons in a funnel — through Craft or direct

How to make a button in a Telegram funnel open a bot, channel or another funnel's step right away, with no browser, and what stops working when you do.

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How to connect a VK community and run a funnel in it

On VK, the bot is your community. Connect it with a key in a couple of minutes, and funnels reply to people in its messages, just like a Telegram bot.

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Close access to a message on a timer

How to make a Telegram funnel delete the message with the "Watch video" button after a day and close its link, and why the timer has to be shorter than 48 hours.

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A course with lessons in Craft and access after payment

How to give a buyer access to your course straight from a Telegram funnel, what they see in the Learning section, and where people usually trip up.

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Time-limited access to a private Telegram group

How to make a Telegram funnel let someone into a private group or channel after payment, remove them automatically after 90 days, and still let them back in when they renew.

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Funnel stats on the canvas: people per step and button taps

What the numbers on blocks and the percentages on buttons mean in the funnel builder, and why some buttons show a dash.

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Short links with UTM tags on craftopen.space

How to shorten a long link with UTM tags right in Craft — for funnel buttons, posts and your profile bio — and see how many times it was clicked.

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Editing a funnel on your phone — moving the canvas and blocks with your fingers

Funnel builder gestures on phones and tablets: panning, zooming, moving blocks, connecting steps and editing button text.

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How to collect a phone number in a Telegram funnel

A "Share phone number" button under a question — the person taps it and the number arrives by itself, no typing.

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Comment auto-reply for a funnel — one for all funnels, keywords sync on their own

How to connect an existing comment auto-reply to an Instagram funnel and why you no longer need to copy keywords into it.

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How to get funnel leads in Telegram — to yourself, a teammate or a shared chat

The "Send a notification" step delivers a lead with the person's name, username and phone to you, a salesperson, a group or a channel.

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AI consultant for manufacturing and B2B: what to put in the knowledge base

What to load into the Craft AI agent's knowledge base so it advises manufacturing and B2B customers in Instagram Direct and Telegram and hands ready leads to a sales manager.

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AI manager in Telegram Business: replies on your behalf

How to make the Craft AI agent answer customers in your personal Telegram account on your behalf — by your rules and knowledge base — and go quiet when you write yourself.

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Checking a subscription before sending a lead magnet in Instagram and Telegram

How to give a guide or other lead magnet only to subscribers — in Telegram with the "Channel subscription" condition, in Instagram with "Follows the account". Step by step, with the pitfalls.

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How much an AI manager in Direct costs compared to a human manager

A Craft AI agent reply in Instagram Direct and Telegram costs from 1 credit. We work out what a thousand replies cost and what an AI manager won't replace.

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How the AI hands a hot lead to a manager with a summary in a Telegram group

The Craft AI agent spots a customer ready to buy, writes a summary for your manager, sends it to your leads group in Telegram and goes quiet in that chat.

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How to accept payments right inside a Telegram funnel

The person reaches the "Payment" step, pays via SBP or by card, and the bot delivers access by itself. How to set it up in Craft with Lava — step by step, with the pitfalls.

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How to move your funnels from ChatPlace, BotHelp or ManyChat to Craft

Craft moves a BotHelp funnel by its link on its own; funnels from ChatPlace and ManyChat are rebuilt from a template, by describing them to the AI, or together with us. Step by step, with the pitfalls.

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How to replace a sales manager with AI in Instagram Direct

The Craft AI agent takes over the first line of sales in Instagram Direct — it answers, advises, sends materials and hands ready-to-buy customers to a person in Telegram. Step-by-step setup and pitfalls.

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How to set up funnels and content in plain words with Claude or ChatGPT

Connect Craft to Claude or ChatGPT as an MCP connector and build funnels, auto-replies, carousels, posts and broadcasts just by writing in the chat.

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Instagram comment auto-reply that sends a DM

How to make a keyword under a post send the person a Direct message while a public reply appears under their comment.

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VK chat bot for a community — how to create one without a developer

How to create a VK chat bot in Craft: a community key, a funnel with buttons, starts by link, keyword and comment. What works for free and what VK doesn't allow.

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Content

Craft chat: what it can do

A regular chat where Craft does the work: carousels in your style, funnels, auto-replies, broadcasts, publishing and stats.

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Threads replies: answer people from Craft

How to see every reply under your Threads posts in Conversations, generate an answer in your style or dictate it, send it, hide replies and get a Telegram digest.

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Carousel styles — eight ready-made designs and your own from a picture

How to make a carousel in one of Craft's eight styles with your Claude or ChatGPT, mix the cover and slides, and build your own design from a picture.

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Image and video generation and prompt history

How to get an image from a description, repeat a shot you liked, and see the exact prompt behind it.

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Publishing — one post to several networks and a feed of what went out

How to publish a post to Instagram, TikTok, Threads, YouTube, Pinterest and a Telegram channel from one window, what each network accepts, and how to see exactly what was posted.

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Instagram trial Reels — how to post a video to non-followers first

How to publish a trial Reel from Craft so that only people who don't follow you see it first, and share it with followers manually or automatically.

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Competitors — viral content, topics and account tracking

A shared library of viral Reels, TikToks, YouTube videos, Threads posts and carousels with filters, the topics that work right now, and competitor accounts Craft tracks for you.

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Pinterest — publish carousels and images to your boards

How to connect Pinterest, choose a board, add a link to your Pin, and what happens to carousels longer than five slides.

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Idea bank — save other creators' topics by link from Telegram, chat and the website

Saw a post, Reel, video or article you'd like to do your own way? Send the link to the Craft bot. It lands in your idea bank with a cover, numbers and your note — voice notes work too.

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Publish posts to VKontakte: wall post, story and clip

How to publish posts, pictures and videos to a VKontakte community from Craft: wall posts, stories, pinning, polls, scheduling, and why clips need personal access.

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Why someone's Reel went viral and how to make your own from it

Craft breaks down someone else's Reel, TikTok or YouTube Short second by second — hook, first 3 seconds, structure and retention — and writes you a ready-to-shoot script with the same mechanics, in your niche and your words.

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Avatar reels — a reel with your AI avatar from someone else's viral video

Paste a link to a viral reel — Craft rewrites the text for your brand, voices it in your voice, generates your avatar and edits the finished reel. Currently in closed beta.

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Telegram channel — publish posts from Craft

How to connect your Telegram channel to Craft and post to it — posts, carousels and videos, now or on schedule.

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AI carousels and publishing to Instagram, TikTok and Threads at once

How to make a carousel with AI in Craft — in Craft chat or in your own Claude and ChatGPT — and post it from one window to Instagram, TikTok and Threads. Sizes, caption limits and each network's pitfalls.

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AI for content creation — how Craft makes carousels, posts and a content plan

The AI content generator in Craft writes carousels and captions, draws images, collects topics and publishes to Instagram, TikTok, Threads, YouTube and Telegram. What it does, what it costs and what it doesn't do yet.

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How to get ChatGPT and other AI assistants to recommend your business: Craft's experience

What we did so that ChatGPT started recommending Craft to customers — open articles with direct answers, honest limitations, FAQs, comparisons and translations. No guarantees and no magic button.

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How to see Instagram statistics — where to find them in the app and in Craft

Where Instagram statistics live, how to check account, profile and Reels insights in the app, and how Craft puts them on one page next to your funnels.

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Instagram and funnel statistics in one place

How to see Instagram post reach, funnel progress, broadcasts and payments on one page in Craft — plus each person's path from a Reel to a purchase.

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Statistics page — key business numbers, posts, funnels and broadcasts in one place

Your key business numbers for a period on one screen, Instagram post reach, the follower vs non-follower split, how people move through funnels, and broadcast results.

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Broadcasts
Account and sign-in
Content Factory
Plan and billing
API and webhooks
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