Craft vs Chatfuel (2026): pricing, channels and features compared
Chatfuel Business is $69/mo and covers Instagram, Messenger and WhatsApp. Craft is $12/mo for Instagram or Telegram with unlimited contacts.
Chatfuel is a chat automation tool built around Meta's channels — Instagram, Messenger and WhatsApp. Craft covers Instagram and Telegram, with a flat price per account and unlimited contacts.
Prices checked on September 21, 2026. If a price changed, message us and we'll fix the page.
Short answer#
- Pick Chatfuel if WhatsApp is your main channel — Craft doesn't support WhatsApp.
- Pick Chatfuel if you need Messenger, Meta Pixel conversion tracking, or ready integrations with Google Sheets, Zapier and Stripe.
- Pick Craft if you need Telegram — Chatfuel doesn't list Telegram.
- Pick Craft if you want the lowest monthly price for Instagram: $12 vs $69 on monthly billing.
- Pick Craft if you sell access to a Telegram channel or closed chat: subscription check, payment step and automatic entry are built in.
Price at different sizes#
| Scenario | Craft | Chatfuel |
|---|---|---|
| 1 Instagram account, 1,000 contacts | $12 — Solo | $69 — Business |
| 1 Instagram account, 10,000 contacts | $12 — Solo | $69 — Business (contact limits not verified) |
| 1 Instagram account, 25,000 contacts | $12 — Solo | $69+ — Business (contact limits not verified) |
| 1 Instagram account, 50,000 contacts | $12 — Solo | $69+ — Business (contact limits not verified) |
| Instagram + Telegram (2 accounts) | $39 — Pro | not possible — no Telegram |
| 5 accounts | $39 — Pro | Agency S covers 3 companies for $90/mo billed yearly; 5 — check with vendor |
💡 How we counted. Monthly billing unless noted. Craft: Solo $12 = 1 account of your choice (Instagram, Telegram, TikTok or YouTube), Pro $39 = any 5 accounts, including Instagram and Telegram at once; funnels run on Instagram and Telegram (~$7.80 per account), Agency $249 = unlimited accounts. Contacts are unlimited on every paid Craft plan. Chatfuel Business is normally $69/mo; until September 30, 2026 it's on promo at $18/mo billed yearly. We didn't find a verified contact or conversation cap for Chatfuel Business, so the larger rows are marked "check with vendor". Chatfuel plans include AI credits, which we didn't price.
Annual billing: Craft halves its prices — Solo $6, Pro $19, Agency $125 per month. Chatfuel's current $18/mo yearly promo is close to Craft Solo annual; after September 30 check the regular annual price with Chatfuel.
See the Craft pricing.
Features side by side#
| Feature | Craft | Chatfuel |
|---|---|---|
| Instagram comment auto-reply | ✓ | ✓ |
| Instagram DM funnels | ✓ | ✓ |
| Telegram bots | ✓ | not listed |
| — | ✓ incl. campaigns | |
| Messenger | — | ✓ |
| TikTok | posting on a schedule; no auto-replies | not listed |
| Broadcasts | ✓ Telegram, unlimited | ✓ WhatsApp campaigns |
| Payments inside the funnel | ✓ via your Lava account | ✓ sell in chat, Stripe |
| Telegram channel subscription check | ✓ | — |
| Closed-chat access after payment | ✓ bot lets payers in | not listed |
| Unified inbox | ✓ Telegram + Instagram DMs | not listed |
| Visual builder | ✓ | ✓ flow builder |
| Mobile builder | ✓ works on a phone | not listed |
| Contact-based pricing | no — flat per plan | not verified |
| Integrations (Sheets, Zapier, API) | — | ✓ |
| Meta Pixel conversions | — | ✓ |
| Connect your AI assistant (MCP) | ✓ any plan | not listed |
"Not listed" means we didn't find it on the pricing page we checked. It may exist — check with the vendor.
One rule is the same for every tool: after a comment on Instagram, Meta allows one DM; further messages go out only after the person replies.
Where Chatfuel is stronger#
- WhatsApp. Full WhatsApp support including campaigns. Craft has none.
- Messenger. Chatfuel covers Facebook Messenger; Craft doesn't.
- Integrations. Google Sheets, Zapier, Stripe and an API. Craft doesn't offer a public API.
- Ad tracking. Meta Pixel conversions help measure paid campaigns.
- Free trial without a card.
Where Craft is stronger#
- Telegram. Bots with funnels started by /start, a tagged link or a keyword; photos, video, files, voice messages, video notes and long formatted article-style messages with buttons.
- Price. $12 a month for one account on monthly billing, vs $69 for Chatfuel Business.
- Five accounts for $39. Instagram and Telegram mixed, ~$7.80 per account.
- Unlimited contacts. Craft never charges per contact or per message.
- Selling access. Channel subscription check, payment step (card, SBP, international cards and PayPal through your own Lava account) and automatic entry to a closed chat. No commission from Craft.
- Unlimited Telegram broadcasts with tag segments and scheduling; you can edit or delete a broadcast after it went out.
- One inbox for Telegram bots and Instagram DMs.
Build a funnel by chatting with Claude or ChatGPT#
Craft has an MCP connector. Connect Craft to Claude, ChatGPT, Cursor or Claude Code, then set up the funnel, the product delivery and the payment step in one chat — just describe what you want.
You can launch a simple info product in a few hours and get the first payments the same day, all inside one service. The connector works on any plan. Setup guide: Connect your Claude.
Moving from Chatfuel#
Message us on Telegram — we'll help move your Instagram funnels over. People switching from another service get 6 months of funnel automation for free (individual terms). Or start at app.craftopen.space.
Also compare: Craft vs ManyChat · Craft vs ChatPlace · ManyChat alternatives · Top 10 automation tools
Frequently asked questions#
Does Chatfuel support Telegram?#
Telegram isn't listed on Chatfuel's pricing page; its channels are Instagram, Messenger and WhatsApp. Craft supports Instagram and Telegram.
Is Craft cheaper than Chatfuel?#
On monthly billing, yes: Craft Solo is $12 a month vs $69 for Chatfuel Business. Chatfuel's yearly promo at $18 a month runs until September 30, 2026.
Does Craft support WhatsApp?#
No. If WhatsApp is your main channel, Chatfuel is the better choice.
Can I sell inside a Craft funnel?#
Yes. The payment step runs through your own Lava account, money goes straight to you, and the bot continues the funnel and delivers access after payment.
Can Craft move my Chatfuel funnels?#
Yes, for Instagram funnels. Message us on Telegram; switchers get 6 months of funnel automation free, on individual terms.
Sources#
- Craft pricing — https://craftopen.space/#pricing — checked September 21, 2026
- Chatfuel pricing — https://chatfuel.com/pricing — checked September 21, 2026