Craft vs Metricool (2026): brands, pricing and features compared
Metricool Starter is $25/mo for up to 5 brands ($20 annual). Craft is $48 for 5 accounts (Solo plus extra accounts) and adds Instagram and Telegram funnels.
Metricool is a scheduler with strong analytics, organized around "brands". Craft schedules posts to Instagram, TikTok and YouTube and, on the same plan, runs Instagram comment auto-replies and DM and Telegram funnels. For posting alone Metricool is often cheaper — this page shows exactly when, and where Craft earns its price.
Prices checked on September 21, 2026; Craft prices as of October 6, 2026. If a price changed, message us and we'll fix the page.
Short answer#
- Pick Metricool if you only need scheduling and analytics: 5 Instagram accounts cost $25 ($20 annually) vs $48 on Craft.
- Pick Metricool if you post to Facebook, LinkedIn, Pinterest or Threads, or analytics is your main job.
- Pick Metricool's free plan for one account with light posting: 20 posts a month vs 3 on Craft Free.
- Pick Craft if you run two accounts: Solo is $12 a month ($6 annually) for 2 accounts with unlimited posts.
- Pick Craft if you want comment auto-replies and DM or Telegram funnels without a second subscription.
What it costs#
| Scenario | Craft, monthly | Craft, annual | Metricool, monthly | Metricool, annual |
|---|---|---|---|---|
| (A) 5 Instagram accounts | $48 — Solo + 3 extra accounts | $42 | $25 — Starter, 5 brands | $20 |
| (B) 2 Instagram + TikTok + YouTube | $36 — Solo + 2 extra accounts | $30 | $25 — Starter, 2 brands | $20 |
| (C) 1 Instagram account | $12 — Solo, 2 accounts included | $6 | $0 — Free (20 posts a month) or $25 Starter | $0 Free or $20 Starter |
| (D) posting to 5 Instagram + funnels on one | $48 — Solo + 3 extra accounts | $42 | $64 — Metricool + ManyChat Pro | $49 |
💡 How we counted. Annual prices are per month, billed yearly. Craft: Solo $12 includes 2 accounts; each extra account is $12 a month, also on annual billing, so 4 accounts come to $36 ($30 a month billed annually) and 5 accounts to $48 ($42); Premium $249 (unlimited). Annual: Solo $6, Premium $125. The Pro plan is no longer sold to new users. Metricool: Free = 1 brand, 20 posts a month. Starter up to 5 brands: $25 a month, $20 annually (€20 / €16 in euros). Starter up to 10 brands: €37 (€29 annually); Advanced for 15 brands: €54 (€43). Since July 2026 Metricool charges $10 a month extra for X. Scenario D adds ManyChat Pro at $39 a month ($29 annually) for one Instagram account with up to 2,500 active contacts; ChatPlace would be $36 for Instagram + a Telegram bot ($20 + $16; $32 annually). On Craft the funnel runs on one of the same 5 accounts.
See the Craft pricing.
How accounts are counted#
- Metricool: a brand holds one profile per network. Metricool's help center: "Each Brand can only have one profile per social network" — for another Instagram account you create another brand. So 5 Instagram accounts = 5 brands. That would be expensive elsewhere, but Metricool's Starter already includes up to 5 brands, so the price stays at $25. Source: Metricool Help Center.
- Craft: one shared account limit per plan, any networks. Solo includes 2 accounts and each extra one is $12 — 5 Instagram accounts, or a mix of networks, for example 2 Instagram, TikTok, YouTube and a Telegram bot. The same accounts serve posting and funnels.
The practical difference: from the 6th Instagram account Metricool moves to the 10-brand tier (€37), while Craft adds $12 for each extra account. For several accounts, Metricool is much cheaper for scheduling.
Features side by side#
| Feature | Craft | Metricool |
|---|---|---|
| Instagram carousels and Reels | ✓ | ✓ |
| Instagram Stories | — | not verified |
| TikTok | ✓ video | ✓ |
| YouTube Shorts | ✓ | ✓ |
| Telegram channel posting | — | — |
| Facebook, Threads, LinkedIn, Pinterest, X | — | ✓ (X is a paid add-on) |
| Scheduler (post now, schedule, reschedule, cancel) | ✓ | ✓ |
| Analytics | funnel stats only | ✓ strong, its core feature |
| Team approvals | — | not verified |
| Public API | ✓ Premium | not verified |
| MCP (Claude, ChatGPT) | ✓ any plan | ✓ even on Free |
| Instagram comment auto-reply | ✓ | not listed |
| Instagram DM + Telegram funnels | ✓ | — |
| Payments inside the funnel | ✓ via your Lava account | — |
| Free plan | ✓ 1 account, 3 posts a month | ✓ 1 brand, 20 posts a month |
"Not listed" and "not verified" mean we didn't confirm it on the pages we checked — check with Metricool.
Where Metricool is stronger#
- Cheaper for scheduling only. $25 a month for up to 5 brands vs $48 for 5 accounts.
- Analytics. Reporting across networks is Metricool's specialty; Craft only shows funnel statistics.
- More networks. Facebook, LinkedIn, Pinterest, Threads and X (as an add-on).
- Better free plan for posting: 20 posts a month vs 3.
- MCP on every plan, including Free — just like Craft.
- Cheap scale for many accounts. 10 brands for €37 a month.
Where Craft is stronger#
- Funnels included. Instagram comment auto-replies by keyword, DM funnels with buttons and delays, Telegram bot funnels, subscription checks and unlimited Telegram broadcasts, on the same accounts and at the same price. With Metricool you'd add a funnel tool: $64 a month in total vs $48 for 5 accounts on Craft ($49 vs $42 annually), with one subscription instead of two.
- Two paid accounts for $12 ($6 annually) with unlimited posts, if 20 free posts aren't enough.
- Payments inside the funnel through your own Lava account; Craft takes no commission.
- One inbox for Telegram bots and Instagram DMs.
What Craft posting doesn’t do#
Craft publishes to Instagram (carousels of 2–10 photos, Reels and videos, single photos), TikTok (videos) and YouTube (Shorts and videos). It doesn't post to Facebook, Threads, LinkedIn, Pinterest, X or Telegram channels. There are no team approvals and no deep reach analytics.
Schedule posts and build funnels by chatting with Claude or ChatGPT#
Metricool and Craft both have MCP servers, so both let Claude or ChatGPT schedule posts. Craft's connector also builds and edits funnels. Connect Craft to Claude, ChatGPT, Cursor or Claude Code and say "schedule this Reel to Instagram and YouTube for Friday at 18:00", then "build a funnel that sends the checklist to everyone who comments LIST". Works on any plan. Setup guide: Connect your Claude.
Moving from Metricool#
Message us on Telegram or at [email protected] and we'll help you connect your accounts and set up funnels. Or start free at app.craftopen.space.
Also compare: Craft vs Later · Craft vs Buffer · Craft vs Postiz · Best social media schedulers
Frequently asked questions#
Can I connect 5 Instagram accounts to Metricool, and what does it cost?#
Yes, as 5 separate brands, because each brand holds one Instagram profile. Starter includes up to 5 brands, so it's $25 a month or $20 billed annually. On Craft, 5 Instagram accounts cost $48 a month (Solo plus 3 extra accounts) or $42 a month billed annually.
Is Metricool cheaper than Craft?#
For scheduling only, yes, on monthly and annual billing alike: $25 vs $48 for 5 accounts. With funnels added, Craft is cheaper: $48 vs about $64 a month, $42 vs $49 annually, in one subscription.
Does Metricool have MCP like Craft?#
Yes, even on its free plan. The difference is scope: Craft's connector also builds Instagram and Telegram funnels.
Does Metricool auto-reply to Instagram comments?#
We didn't find comment-to-DM funnels on Metricool's pricing page. On Craft they're part of every plan.
Which has better analytics?#
Metricool. Craft shows funnel statistics — people per step and button taps — not reach and audience reports.
Sources#
- Craft pricing — https://craftopen.space/en#pricing — prices as of October 6, 2026
- Metricool pricing — https://metricool.com/pricing — checked September 21, 2026
- Metricool brands — https://help.metricool.com/whats-a-brand-in-metricool-and-how-does-it-work-5l78b — checked September 21, 2026
- ManyChat pricing — https://manychat.com/pricing — checked September 21, 2026
- ChatPlace pricing — https://help.chatplace.io/en/articles/6763310 — checked October 17, 2026