Content factory cost: freelancer, UGC, agency or service
A 40-second video: Craft ≈ $1.40–3.70, freelancer $25–100, UGC creator ≈ $60, SMM agency $28–190.
One 40-second video costs ≈ $1.40–3.70 in Craft, $25–100 from a freelancer, ≈ $60 from a UGC creator and $28–190 from an SMM agency. In Craft you also pay once for AI avatar training, ≈ $12. There's no connection fee and no monthly minimum.
Prices and sample videos are on the Content Factory page. How working with an avatar goes is covered in Avatar reels.
What one video costs, method by method#
| How it's made | Per video |
|---|---|
| Craft, 40-second video | ≈ $1.40–3.70 |
| Avatar video from a freelancer | $25–100 |
| UGC creator | ≈ $60 |
| SMM agency, $550–1,900 a month for 10–20 posts | $28–190 |
Russian market prices for October 2026, converted to dollars. Quality and views differ for everyone, so compare on your own video. UGC creator: median according to Habr data. The SMM price is calculated from the monthly bill.
How the price works in Craft#
You pay for video length: the more videos, the cheaper each one. Credits are charged once you've approved the text. Dollar amounts are approximate, at ≈ $0.023 per credit.
| 40-second video | Credits | Approx. |
|---|---|---|
| Your very first video | 174 | ≈ $4.05 |
| From the second video on, for good | 160 | ≈ $3.73 |
| From 20 minutes a month, ≈ 30 videos | 150 | ≈ $3.50 |
| From 60 minutes, ≈ 90 videos | 134 | ≈ $3.12 |
| From 200 minutes, ≈ 300 videos | 114 | ≈ $2.66 |
| From 400 minutes, ≈ 600 videos | 94 | ≈ $2.19 |
| From 700 minutes, ≈ 1,000 videos | 80 | ≈ $1.86 |
"High" face quality costs one and a half times as much, "Maximum" twice as much. Voiceover and editing without a face are much cheaper.
A new price starts the moment you reach the threshold: videos before the threshold aren't recalculated. Next month you start at the price you reached. If a month ends below the threshold, you get a warning. After a second such month in a row, the price moves one row up. The price from the second video on stays for good.
The calculation: 30 and 300 videos a month#
All videos are 40 seconds, face quality "Standard". Avatar training is counted separately: 500 credits, ≈ $12, once.
| Method | 30 videos a month | 300 videos a month |
|---|---|---|
| Craft, already at this price | 30 × ≈ $3.50 ≈ $105 (4,500 credits) | 300 × ≈ $2.66 ≈ $798 (34,200 credits) |
| Craft, your very first month | ≈ $112 (4,814 credits) | ≈ $977 (41,954 credits) |
| Craft, big pack | Not needed | 300 × ≈ $2.11 ≈ $633 |
| Freelancer | $750–3,000 | $7,500–30,000 |
| UGC creator | ≈ $1,800 | ≈ $18,000 |
For the freelancer and the UGC creator this is simple multiplication of the price per video, with no volume discounts. We leave the SMM agency out of the table: its monthly bill covers 10–20 posts.
The first month costs more because you climb the ladder from the bottom: the first video, then the price from the second, then the 20 and 60 minute thresholds. A pack of 34,000 credits opens the price from 200 minutes right away.
Big packs give a low price right away#
| Credits | Price | Video |
|---|---|---|
| 12,000 | $225 | ≈ $2.51 |
| 34,000 | $630 | ≈ $2.11 |
| 56,000 | $1,000 | ≈ $1.68 |
| 85,000 | $1,500 | ≈ $1.41 |
| 193,000 | $3,350 | ≈ $1.39 |
Ten packs in all, every one on the Pricing page. A pack of 1,500 credits for $35 is a good start: enough for avatar training and about 6 videos of 40 seconds. Purchased credits never expire. Credits also work for photos, video, the AI agent and chat.
Posting to social media goes by your Craft plan#
The price of a video doesn't depend on your plan. The plan sets how many accounts you can connect. On any plan you can download the finished video and post it yourself.
| Plan | Price | Accounts |
|---|---|---|
| Free | $0 | 1 account, 3 posts a month |
| Solo | $24 a month | 2 accounts |
| Pro | $39 a month | 5 accounts |
| Premium | $249 a month | No limit |
On Solo and Pro, each additional account is +$12 a month.
Prices of other services#
According to their websites as of October 25, 2026. Prices in rubles. Terms may change, so check the current ones with the services themselves.
| Service | Per video | Terms |
|---|---|---|
| VELA | 96–106 ₽ | Subscription from 31,900 ₽, connection 29,900 ₽, YouTube only |
| Zapuski | From 119 ₽ | From 119,000 ₽ a month |
What's not there yet#
- Guarantees of views and sales. The factory makes videos and posts them, but what takes off is up to the platform and your topic.
- Customer case studies with numbers. The first customers are making their first videos, and we'll show numbers once they're real.
- Equal quality in every language. The factory works best in Russian. In other languages you can hear an accent in the voice, and we haven't checked lip sync there yet.
FAQ#
How much does a content factory cost per month?#
It depends on the number of videos. 30 videos of 40 seconds cost ≈ $105, and 300 videos cost ≈ $798, or ≈ $633 with a big pack. There's no monthly minimum.
How much does one AI avatar video cost?#
A 40-second video costs ≈ $3.70, down to ≈ $1.40 with a big pack. Your very first video costs ≈ $4.05.
Is there a connection fee or a subscription?#
There's no connection fee and no monthly minimum. You need a paid plan only if you want to publish from Craft beyond what Free gives: 1 account and 3 posts a month. On any plan you can download the video and post it yourself.
Do credits expire?#
Purchased credits don't expire. Plan credits renew every month. Purchased credits can't be refunded as money, so start with a small pack.
What if the video fails to build?#
The credits come back automatically, and the video shows the reason. The same goes for avatar training. Before you approve the text, no credits are charged at all.
What about more than 1,000 videos a month?#
Message us on Telegram. We'll discuss a personal price, the launch and the load. You pay as a company: we'll send an invoice and documents.